Whilst pregnant with her first child, Anne–Laure Constanza quickly experienced the lack for fashionable, well-fitting maternity clothing. She discovered that most maternity wear was either poor quality, unflattering, dull or outrageously expensive. She began to dream of creating a brand that was fresh, joyful, chic and colourful: a true reflection of our name - Envie de Fraise.
The dream became an obsession with finding the perfect fit, adding beautiful details, sourcing new fabrics and ensuring our collections are affordable and accessible to everyone. All with one mission - to help future moms look and feel their best and ensuring our collections are affordable and accessible to everyone.
Moreover, she dreamt of creating a 100% digital brand which meant no intermediaries, full control over design, production and ability to create new styles in the latest trends, delivering new products straight from our workshops, directly to the customer.
With the help of her fashion industry background and her loving ex-seamstress grandmother, Anne-Laure began to create her first designs for herself. This quickly developed into creating them for friends, friends of friends, et voilà... Envie de Fraise was born!