Unique and made in France
Envie de Fraise is a Paris based maternity brand founded in 2006 by Anne -Laure Constanza with a vision to create affordable, effortless chic clothing for every body type and style. With comfort in mind we design both trendy and essential pieces for the modern moms-to-be. Our seasonal collections are carefully designed at our headquarters in Paris and manufactured in France with the highest quality standards. Envie de Fraise takes the time to find the perfect fabrics, and also takes care to balance volumes, cuts and colors, while maintaining the brand’s creative momentum.
Anne-Laure Envie de Fraise Founder and Artistic Director
We want to offer strength, ultra-comfort and extreme softness in each of our items, which is why we carefully choose our fabrics, designers and makers. In fact, most of our fabrics are designed exclusively for us by some of the top French fabric manufacturers.
Cuts & tailoring
Passion and dedication have been the driving forces behind our successful team for the past seven years. Thanks to them, we have created flattering dresses, jeans, shirts and more. Today, they design beautiful clothes you can wear from the first to the ninth month of your pregnancy and beyond.
Logistics & supply chain
Our warehouses are based in Angers, in western France, and are operated by a La Poste subsidiary, one of the largest logistics operators in France. This partnership gives us highly efficient logistics, ensuring short delivery timeframes worldwide.
Style & design
Envie de Fraise’s design studio, where all of our designer collections are created, is located in the heart of Paris’ fashion district. This places us at the cutting edge of fashion, perfect for discovering new trends and finding new fabrics and prints for the upcoming season.
Every garment we produce has been tried by pregnant women. We follow very strict guidelines which include fifteen different criteria such as comfort, cut, softness and elasticity.
Every week, our designers and photographers do a photo shoot of models wearing our clothes. These photos are then added to our website so you can discover our new products and enjoy an up-to-date range of choices every day.
Test & learn
Our company has always organized a monthly event called “Mom in the City”. Held in our Paris offices, it brings together moms-to-be from the four corners of France. Our team of stylists, marketers and customer care staff listen to their suggestions and use that information to continuously improve our products and services. Our famous “My Box” containing five essential pregnancy items was created as a result of one of these events.