Our Story & Savoir-faire - Envie de Fraise

Our
story

Pregnant women all over the world are known to experience sudden and unusual cravings.
In France they are known to traditionally crave strawberries… something the French refer to as “envie de fraises”.

Paris, 2006:
While pregnant with her first child, Anne–Laure Constanza quickly experienced the lack for fashionable, well-fitting maternity clothing. She discovered that most maternity wear was either poor quality, unflattering, dull or outrageously expensive. She began to dream of creating a brand that was fresh, joyful, chic and colorful: a true reflection of our name - Envie de Fraise.

Anne-Laure Constanza

The dream became an obsession with finding the perfect fit, adding beautiful details, sourcing new fabrics and ensuring our collections are affordable and accessible to everyone. All with one mission - to help future moms look and feel their best and ensuring our collections are affordable and accessible to everyone.

Moreover, she dreamt of creating a 100% digital brand which meant no intermediaries, full control over design, production and ability to create new styles in the latest trends, delivering new product straight from our workshops in France directly to the customer.

With the help of her fashion industry background and her loving ex-seamstress grandmother, Anne-Laure began to create her first designs for her. This quickly developed into friends, friends of friends, et voilà,.. Envie de Fraise was born!

Our craft

made in france

Our unique savoir faire & made in france

For the past 10 years, Envie de Fraise has been developing a unique expertise. We make our collections in France combining tradition and innovation. A Fashion Tech pioneer, we became the first fashion brand in France to have been developed exclusively on the Internet.

Our design studio in Paris

We are passionate about our craftsmanship.
While many of today's ready-to-wear brands outsource their design to factories, we do not. Our own team of in-house designers and seamstresses pour their passion and talent into developing our seasonal collections at our headquarters on rue Réaumur.

"The devil is in the details !"

Envie de Fraise is about fabrics, amazing fit and quality.
We work with the best craftsmen and carefully hand-select our materials. Each style is fitted and re-adjusted time and time again during the design process until we find that perfect fit.

Manifesto

Envie de Fraise is above all a state of mind: fashion,
yet not a victim, free, spontaneously elegant, happy.

Bold

We believe in a light-hearted, modern and relaxed vision of a mom to-be: the right to stay seductive and fashionable during pregnancy!

Joyful

Envie de Fraise continues to expand by cultivating freshness, joie de vivre, spontaneity and a cosmopolitan spirit.

Free

We are convinced whether pregnant or not, a woman above all remains a woman. Free to have fun with her fashion choices, free to experiment with her changing shape, look and feel attractive.

We care

Behind the brand is a team full of convictions. We are committed to supporting non-profit organizations near and dear to our hearts.

Press room

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